Social Media and the Fake Apology Era

How many public apologies that scream "fake" can you recall being aired on social media in recent times? And what are the telltale signs that they were just another case of damage control meant to stave off the wrath of “cancel culture?” These apologies often seem more like scripted performances meant to pacify an irate audience and less like genuine remorse.

The most recent one I beheld had glorious gospel music playing in the background—an ironic attempt at adding sincerity to an apology that was clearly anything but honest. How do I know that the apologist wasn't sincere? Because his words and actions after the apology failed to line up with his rehearsed recitation.

But this post isn’t just about the spectacle of public apologies or the way social media lures unsuspecting victims into having to make these apologies in the first place. It's about what these situations can teach us before we find ourselves caught in the same trap, for social media tends to draw people into overexposure, then demand accountability for every wrong step, whether real or perceived.

Since we can all very easily become a casualty in what now looks like a never ending cycle, here are a few lessons we would all do well to take to heart:

1. Not Everything Needs to Be Shared

It’s tempting to seek connection or even validation on the internet, but every detail you post could lead to public scrutiny, and let’s not forget that the internet has a very long memory.

2. Choose Your Words Wisely

Keyboard predators are always waiting in the wings, ready to pounce on anything they can twist into narratives of their choosing. Before hitting “post,” ask yourself if what you’re sharing aligns with your values and or whether it could be misconstrued. Don’t hesitate to hit that backspace key if need be!

3. Don’t Let Social Media Use You

Social media is a tool meant to be used by you, not the other way around. Use it for inspiration, networking, or entertainment—not as a platform to prove yourself to strangers.

4. Apologies Should Be Authentic

Let's hope not, but if you ever find yourself in the position of needing to apologize publicly, remember that most people can spot the fake a mile away. Avoid theatrics or anything that could undermine your sincerity. Let your words—and your actions afterward—be genuine and sincere.